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INSIGHTS BLOG

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Design: Product Packaging Work

Here are just a few of the current product packaging design projects we have been working on at Pure Fusion Media. Many of these designs have been featured on prominent media and art curating sites such as www.thedrum.com, thedieline.com, packagingoftheworld.com and many more. We are always here to serve our...

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Download The “Experience Genre” Chapter of CS!

Give me 10 minutes and I will revolutionize your business! DOWNLOAD HERE! I hope that you have enjoyed the abridged version of CR8TVE SUCCESS. I would like to now offer you a NEW chapter of the full book that will transform your business and enlarge your customer base! In these...

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Story: Logo Design-Creating Your Brand’s “Visual Story”

One of the most potent storytelling aspects of your company occurs through your company’s logo branding. “Wait,” you might say, “isn’t logo branding part of the Design section of this blog?” This is true for a majority of the logos created in the global marketplace. They are aesthetic icons, fashioned...

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Design: Always Be Innovating

Your physical body wants to rest in a state of “homeostasis.” – a level of physiologic comfort that retains the biological status quo. The couch potato not only enjoys his own relaxed comfort; his body revels in that same state. Should the couch potato decide to get off that couch...

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Meaning: The Most Powerful Person in the Room

There are two main ways to be recognized as the most powerful person in the room. The first is to speak in such a lofty and authoritative way that everyone in the room succumbs to your superior intellect and commanding presence. The second is to inspire, challenge, and encourage others...

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Inspire: An Unusual Key to a Happier and Healthier Life

Do you want to live a happier and healthier life? Sure, we all do. Naturally, we need to eat right, exercise, and laugh often. But here’s a happy/healthy practice you may never have considered: Plan. Yes, plan: plan your next vacation; your next time out for dinner; or the day...

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Inspire: Breaking the Demographic Mold

Marketers and advertisers love demographics. Demographics compartmentalize people into neat little groups, often based on similar habits. A demographic example might be 21-30 year old males that eat out at fast food restaurants 3 times per week, play 10 hours plus of video games per week and spend 15% of...

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Meaning: Opening the Window to the Soul

“One of the most wonderful things in nature is the glance of the eye; it transcends speech; it is the bodily symbol of identity.” – Ralph Waldo Emerson: It has been said for centuries that the “eye is the window to the soul.” So if part of living intentionally is...

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Inspire: Does God Exist? (A Personal Story)

Does God Exist? That is a question that many people feel lacks a clear and definitive answer. I could argue the question apologetically, philosophically or scientifically and probably present a pretty good case. Instead, I am going address the question personally… I grew up in San Jose, California, and being...

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Design: The “Inspirational Inductive” Approach to Advertising

Inspiration… It’s a powerful word. As creatives, we thrive on it; we need inspiration like we need air. Many times without inspiration, our work, and our agencies, fall flat. The Webster 1828 dictionary describes inspiration as: “The infusion of ideas or directions by the supposed deities…” Wherever it comes from,...

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